OUR FORMULA
YOUR BRAND
INSTANT IMPACT
Whatever your objective,
at Xmpact International we turn bold ideas into action. Fast.
Acquisition Spend Retention Churn Activation
WHAT WE DO
We create bespoke, effective campaigns, based on proven formulas, designed to achieve your specific objectives.
EVERYONE WINS
BRAND PARTNERSHIPS
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GAMIFICATION
COLLECTABLES
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GIFT WITH PURCHASE
CHANCE TO WIN
CASHBACK
BRAND LICENSING
EXPERIENTIAL REWARDS
We’re bringing many years experience in sourcing and creating rewards and incentives for the biggest brands in APAC.
We understand what will excite customers,
and what will get them to take a desired action. Everyone loves experiences, so we focus on creating rewards which deliver a special moment, or a really powerful incentive.
We can build these rewards to fit your budget – whatever that is; for example, in fmcg from a few cents per pack, to $50 per unit for a high value customer acquisition campaign.
In every case however, we’ll amplify your budget many times due to our unique way of securing rewards.
OUR LATEST WORK
CAMPAIGN
nutella loves bread
LAUNCH
October 2026
MARKETS
Singapore, Malaysia
NUTELLA LOVES BREAD IN SINGAPORE
Promotional Period:
1 October 2026 – 11 November 2026
The Nutella x BreadTalk collaboration brought together two beloved brands to create a unique and rewarding consumer experience.
Shoppers who purchased $10 worth of Nutella spreads could redeem a specially created Nutella Hazelnut Cocoa Bun at BreadTalk.
By combining the iconic taste of Nutella with BreadTalk's bakery expertise, the campaign extended the Nutella brand beyond the breakfast table and into a new consumption occasion.
The promotion generated excitement among consumers while creating meaningful engagement through an exclusive, limited-time collaboration.
Xmpact's Role:
Xmpact supported the end-to-end execution of the Nutella x BreadTalk collaboration, including:
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Partner engagement with BreadTalk
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Reward fulfilment
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Design of campaign website using Nutella's creative assets
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Customer Service support
Through strategic partnership management, seamless reward fulfilment, and digital campaign execution, Xmpact helped bring the collaboration to life, creating a memorable brand experience that delighted shoppers and strengthened engagement with the Nutella brand.
The campaign generated additional publicity through online promotional coverage. Read more about the activation via the article below:
Get BreadTalk’s New Hazel Cacao Bun With Nutella For Free When You Buy $10 Worth Of Nutella
NUTELLA LOVES BREAD IN MALAYSIA
Promotional Period:
1 October 2026 – 11 November 2026
The Nutella x Sunshine Bread collaboration brought together two household favourites to deliver added value for Malaysian shoppers.
Consumers who purchased RM20 worth of Nutella spreads together with any Sunshine loaf received a Touch 'n Go eWallet Reload PIN, adding a little extra value to an everyday favourite.
By combining a trusted breakfast pairing with an immediate digital reward, the campaign encouraged basket-building behaviour while creating a seamless and engaging shopper journey.
Xmpact's Role:
Xmpact managed the end-to-end execution of the campaign. Our scope included:
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Managed the strategic partnership with Sunshine Bread
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Procuring and fulfilling Touch 'n Go eWallet rewards
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Designing the campaign website using Nutella's creative assets
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Providing bilingual customer service support in English and Bahasa Malaysia
Xmpact helped bring the Nutella x Sunshine collaboration to life while creating a rewarding experience for shoppers across Malaysia.
CAMPAIGN
Elevate every moment - Experience Voucher
LAUNCH
October 2026
MARKETS
Singapore, Malaysia and Thailand
ELEVATE EVERY MOMENT WITH KINDER BUENO REGIONAL CAMPAIGN ACROSS 3 MARKETS
Promotional Period:
1 October 2026 – 31 October 2026
With every participating Bueno purchase, consumers can unlock an experience voucher and open the door to unforgettable moments across the region - from luxury hotel stays and family getaways to incredible attractions, tours and experiences.
Consumers can redeem their voucher through a specially created booking platform and choose from a wide range of hotels, attractions and experiences tailored to their interests.
SINGAPORE
Spend SGD $8
and receive
SGD $50
Experience Voucher
Spend RM 10 and receive
RM 25
Experience Voucher
MALAYSIA
Xmpact's Role:
Xmpact delivered the end-to-end rewards solution for the campaign. Our scope included:
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Partner recruitment
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Partnering with VCG, we covered reward fulfilment up to 100% redemption
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Design of the campaign redemption platform leveraging Kinder Bueno's creative assets
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Multilingual customer service support covering English, Bahasa Malaysia, and Thai
The campaign created meaningful opportunities for consumers while reinforcing Kinder Bueno's positioning around rewarding moments and positive experiences.
THAILAND
Spend THB 89
and receive
THB 300
Experience Voucher
CAMPAIGN
Watsons Holiday Instant Win
LAUNCH
October 2026
MARKETS
Philippines
WATSONS HOLIDAY INSTANT WIN
Promotional Period:
23 October 2026 – 3 January 2027
Watsons turned the holiday shopping season into a rewarding experience by offering Watsons Club members an Instant Reward Code with every P2,000 spend via the Watsons App or online.
Every qualifying purchase guaranteed a prize, with rewards ranging from holiday getaways voucher, movie passes to salon vouchers and digital lifestyle experiences.
Backed by over P11 million worth of prizes and leading brand partners including Philippine Airlines, SM Cinema, David's Salon, Viu, ClassPass, Giftaway, and Voyagers, the campaign successfully combined instant gratification with aspirational rewards.
The guaranteed-win mechanic provided immediate gratification to consumers and helped position Watsons as the perfect destination to kick-start the holiday season.
Xmpact's Role:
Xmpact managed the execution of the Watsons Holiday Instant Win campaign, our scope include:
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Engagement and Partnership with all the leading brands
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Reward fulfilment
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Campaign Redemption Website development
WORLD-CLASS PROMOTIONAL RISK SOLUTIONS
Trusted worldwide
Xmpact International proudly partners with VCG PromoRisk - With decades of experience, case studies spanning multiple industries, and a client roster of some of the world's most recognised brands, VCG has enabled marketers worldwide to launch ambitious campaigns backed by financial certainty.
Now, through this partnership, Xmpact brings that same expertise and assurance - together we help brands push creative boundaries without limits.
WHY WORK WITH US
Implementation with precision.
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FIXED FEE
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END TO END DELIVERY
AMPLIFY YOUR BUDGET
No surprise, no variable cost. Budget certainty.
Relax, we manage all the hard work. Ideas, Digital, Legal, Customer Support, Reward Partners, all included in the price.
Extraordinary ROI and customer value, at a fraction of the real cost.
WHAT IS THE X FACTOR
Built for Impact. Committed for the Long Term.
We’ve seen firsthand what works — and what doesn’t. Our focus is on delivering bold, effective campaigns that generate immediate engagement and sales, while laying the groundwork for long-term customer loyalty.
Because our goal isn’t just a one-off win — it’s to become a trusted partner you grow with.
WHO WE ARE
Welcome to Xmpact — Pronounced as “Impact,” with a twist. We have a team with extraordinary experience in creating and delivering excellent campaigns for the Worlds biggest brands. From both Agency, and Client side, where we are proud to be advised by industry leaders who share our vision, and can bring expertise across APAC markets from Australia to China.
ANDREW HEALY
Director
I love bringing my experience, gained over 30 years in promotional marketing,and thousands of campaigns, to create impactful, innovative campaigns for leading brands.
Having worked in many markets across APAC, and gained an understanding of the needs of customers in each different market, I believe Xmpact International can deliver our clients the best experience, advice and impact in the region.
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CINDY TSANG
Director
I’m all about executional brilliance. Having worked in this space for 15 years on really significant campaigns for China, Australia, New Zealand, Singapore, Philippines and Indonesia - delivering excellence for our clients is my passion.
I seek to implement best practice in everything we do, to ensure the impact your campaign creates is delivered beautifully.
IVAN DAVIES
Creative Director
I am a Creative Director with a proven track record leading creative departments across advertising and design agencies in the UK, the US, and Australia, with extensive expertise spanning ATL, BTL, digital, shopper marketing, activation, experiential, and most recently rewards marketing. I bring a completely holistic understanding of consumer behaviour to the Xmpact team helping them to create ideas that connect with clients and consumers across every touchpoint.
MARK PAYNE
Advisor
As Sales Director for Coca Cola Bottler in Australia and Indonesia. Mark brings decades of experience in working with major retailers, QSR's and distribution channels. He helps guide us in producing the right campaign for the right channel.
"Excited to be helping the team at Xmpact International build campaigns that really deliver, across the APAC region"
READY TO MAKE AN IMPACT?